We created a short film as a reminder, not of what to achieve next year, but of where to be before it begins.
As the year comes to a close, we often look back, or ahead.
But between reflection and anticipation, there is a moment we tend to miss.
Now.
We genuinely believe the present is not a pause between chapters, but the place where life actually unfolds.
In a time of noise, deadlines and overconnection, the most meaningful gift isn’t something you receive.
It’s attention.
It’s presence.
That’s why this year, our message is simple:
Between what was and what will be, there is now.
We created a short film as a reminder, not of what to achieve next year, but of where to be before it begins.
Press Play to Watch our Film
May 2026 be your most present year yet.
Why has our message resonated across Greek media?
Over the past days, our campaign “Between what was and what will be, there is now” became a quiet invitation to pause and notice the present and it has been featured across leading Greek culture, architecture and design platforms, each interpreting the idea from their editorial lens:
LiFO framed the project as a timely reminder to pause and reflect.
Archisearch highlighted the campaign as an urban moment unfolding slowly, emphasizing presence over spectacle.
KTIRIO, The TOC, Capital.gr, Athens Voice and Ready2Board emphasized architecture’s role as a catalyst for awareness.
What unites them all is a shared reading: not as a 2026 statement, but as a stance; not as a visual intervention, but as a moment of stillness in the city’s continuous movement.
Thank you to all editors, writers & audience who engaged with the campaign, interpreted it through their perspective, and helped extend the conversation beyond our storefront.
Because between what was and what will be, there is still now.
Explore all media coverage here:
The Toc / Capital.gr
