OVERVIEW

The well-known Greek supermarket player AB recently went through drastic renovations in their grocery store facilities, adding a new Shop in Shop Grab & Go concept, designed & branded by A&M. A&M Graphics were assigned to develop a new brand identity from scratch, creating apart from the name “GRAB”, the color and material palette as well as the packaging and environmental graphics of the shop.

Through this project, the Graphics unit wished to transmit the unique, joyful experience of new age supermarkets. The logo design aimed to bring out friendly and playful feelings while the handmade typography was inspired by the Athenian fast-paced lifestyle. The goal was to invent an eye-catching packaging design dressed in joyful illustrations and vivid colours.

The involvement with Architectural Design has taught A&M Graphics to optimize the connection between people and spaces through graphic applications starting from concept and ending in construction and implementation of unique proposed elements. Packaging, brand identity, environmental design, and storytelling among other design methods, complete the wide range of services of A&M Graphics.