iMUSEUM is an a new concept store located in the island of Mykonos which brings together historical replicas from various Greek archaeological museums. Milan based CTRLZAK studio is responsible for the design concept, which can be broken down to three main axes: stratification, excavation sites and museological representation. These themes where approached in different ways independently and then grouped together through the use of materials/colours and lighting.  The central display area consists of white asymmetric volumes inspired by the fragmented stone slabs found on archaeological sites that become simple display units for the largest part of the exhibits.

The pavement reflects the defined area of the site -depicted by Pentelikon Greek marble- and the habitual peripheral pathways -created by wooden planks of diverse measurements- that cover the remaining part of the space. The main back-wall area becomes a large stratified display installation where the primary materials used are represented: marble, brass and olive wood. Finally the brass lighting elements designed by CTRLZAK exclusively for this project where arranged in space based on the grid concept that is followed in excavation sites in order to divide the archaeological space in defined research areas emphasizing thus the importance of each item exhibited. The prototype store is implemented in Mykonos Island by A&M Architects and serves tourists and visitors of Greece during the summer period. The whole project was supported by a meticulous graphic design study developed in collaboration with Athens based studio Sereal designers in accordance with the general design concept.