Zaad Trading Services is mainly active in Saudi Arabia, as well as the broader Gulf region, offering Real Estate services and dealing with the development of commercial, residential and office spaces, as well as hotel units in the wider Jeddah region. A&M put forward a pioneering architectural proposal regarding the «Jeddah Star», a new complex in the coastal area. The proposal features modern residences, commercial zones and a luxurious 180-bed hotel. The 5-star hotel is located in the eastern part of the land plot and the private apartments are located in its western part, with a view to the sea. A commercial zone connects the two residential areas. The city of Jeddah is the largest in Western Saudi Arabia and occupies the coastal region of Red Sea. Upon completion of the project, the outskirts of the city will be expanding through this high-profile development.