OVERVIEW

Since 1960, Plastino has been significantly active in the field of interior flooring, offering the Greek market complete series of advanced architectural materials.
As part of the brand makeover process, Plastino expressed the need of a fresh contemporary look, and recruited A&M Graphics to redesign their identity. The objective was to keep the brand’s uniqueness by using their dynamic cube trademark as a symbol, while the corporate identity extends with the use of black, white, and red throughout. The imprinted application of the logo uses a combination of embossing techniques to enhance the visual result, where a linear and subtractive style of the cube symbol creates an inviting identity based on simplicity.