SAY Hotel approaches the restoration of a 50s Athenian art deco building through a contemporary method of interior design eclecticism. Fresh corporate identity design and branding applications empower the concept in a holistic way. The tailored graphic element system, the golden tones and the color palette come in terms with the splendor of the interior design. The newborn identity is depicting the actual façade of SAY hotel by using subtle and elegant lines with architectural sophistication. Contrasting typefaces were selected to consummate a contemporary composition, while the eclectic style concerns the harmony and coexistence of different styles. Contrast of texture and desaturated colors were chosen to create a coherent, beautifully realized identity. Paper textures combined to the color palette create a feeling of nostalgia and showed up the hotel’s luxurious and elegant character.