Facts & Figures
Location
Kifisia-Athens, Greece
Status
Completed 2021
Client
Yfantis Group
SAY Hotel Wayfinding & Visual Communication
SAY Hotel’s brand identity transformation, blending contemporary interior design eclecticism with bespoke graphic elements, golden tones, and a curated color palette that harmonizes with its Athenian art deco heritage
A&M Team
About the Project
SAY Hotel reimagines a 1950s Athenian art deco building with a contemporary approach to interior design eclecticism.
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The newly crafted corporate identity and branding applications enrich the concept comprehensively. A bespoke graphic element system, complemented by golden tones and a carefully curated color palette, harmonizes with the interior’s grandeur. The identity showcases the hotel’s façade through subtle, elegant lines that exude architectural sophistication. Boldly contrasting typefaces are artfully combined to achieve a modern composition, reflecting the eclectic blend of styles within. Textures and desaturated colors were deliberately selected to ensure a cohesive and elegantly realized identity, evoking a sense of nostalgia and highlighting the hotel’s luxurious character.
