






A campaign extending beyond communication into a cohesive visual ecosystem connecting film, printed matter and object design.

Developed as our annual campaign for 2026, “There Is Now” explores presence as both a design concept and a lived experience.
Conceived and designed internally by the A&M Graphics team, the campaign extends beyond communication into a cohesive visual ecosystem that connects film, spatial intervention, printed matter and object design.
At its core lies a perpetual calendar created as the campaign’s gift, not intended to measure time, but to notice it. Designed to be used across years, the object invites its owner to return to the same dates repeatedly, transforming everyday moments into an evolving archive of presence.
The visual language unfolds across multiple applications: the calendar itself, its packaging, printed posters and the broader graphic identity developed for the campaign. Typography operates as structure rather than decoration, with fragments of the message Between what was and what will be, there is now appearing gradually across surfaces, echoing the campaign’s central idea of time unfolding rather than being consumed.






